South Austin’s 78704 spans Zilker, Bouldin Creek, Travis Heights, Barton Hills, and South Lamar just south of Lady Bird Lake, where oak-shaded streets, murals, and SoCo’s neon give an easygoing, creative feel. Summers are hot and sunny for Barton Springs Pool and paddleboarding on the lake, winters are mild, and bikes make quick hops to downtown. Expect a strong arts and dining scene—the Continental Club, Uchi, Odd Duck, Home Slice, Loro, and food trucks—plus coffee staples like Jo’s, Patika, and Cosmic Coffee. Errands are simple with H‑E‑B, Wheatsville Co‑op, and Thom’s Market, plus shopping at Music Lane and Lamar Union; workouts span Crux Climbing Center, Black Swan Yoga, the Butler Hike-and-Bike Trail, and the Barton Creek Greenbelt. Parks and dog-friendly hangouts like Zilker, Auditorium Shores, and Little/Big Stacy anchor daily life. Recent Zillow market trends show a median rent around $2,400, with most listings roughly $1,700–$3,500 over the past few months.